The integration of technology into business processes has created more opportunities for industries across the board – real estate is no exception. Long gone are the days of paper files and a firm handshake to close a deal. As we head into 2020, the typical home purchase now consists of automated scheduling, virtual tours and digital signatures. For some, the first physical piece of paper a buyer may sign is their loan documents at escrow.
While nothing will ever replace the personal touch of the agent in a transaction, there’s no question that by using cutting edge technology real estate agents can help their buyers and sellers overcome difficult barriers to closing a sale. One of those challenges is often a failure to envision an empty house as a home. Sotheby’s International Realty recognized this physical and emotional disconnect and created a solution.
Curate by Sotheby’s International Realty is a revolutionary augmented reality (AR) mobile app that allows one to see rooms in a home virtually staged as they are being toured. Potential buyers can visualize what an empty home will look like fully furnished, just by holding up and looking through their mobile devices.
The first real estate brand to launch and implement a virtual staging AR app, Sotheby’s International Realty places high importance on striving to be a leader in adopting the latest technologies and tools to better serve its sales associates and most importantly, its clients. Curate by Sotheby’s International Realty was built with ARCore, Google’s AR software platform, and is powered by roOomy, the leading virtual staging technology platform which specializes in 3D/AR/VR content creation and application development.
“The Sotheby’s International Realty brand once again sets the new standard for the use of technology to seamlessly improve the buying and selling process,” commented Kristen Muller, Senior Vice President, Marketing and Communications for LIV Sotheby’s International Realty. “The Curate app can completely reposition a home in a potential buyer’s eyes, creating an emotional connection and allowing a buyer to envision the house as their home. This is an invaluable tool to agents, home buyers and sellers.”
The app features capabilities that simply wouldn’t be possible with physical staging. Real estate agents and sellers can collaborate to create an appealing interior design with different aesthetic options ranging from modern to rustic, to more traditional styles. What’s more, if the client is unsatisfied with the virtual staging, simply change it. There’s no hassle of moving furniture or generating a completely different design in a matter of seconds, making Curate by Sotheby’s International Realty the easiest option for dressing up an empty home.
What’s more, this app doesn’t just show the designs. For those who take a straightforward approach to shopping and know what they want, Curate users explore the virtually staged homes in augmented reality, but they can also purchase the furniture used in the virtual interior designs by simply tapping the items on the screen to get more product information and link to shop on the retailers’ website. Retail partners include Sotheby’s Home, Pottery Barn, and Perigold, to name a few.
“Think of it as if you are hanging with an interior designer you love and you make your Pinterest board come to life, while getting to shop from your favorite home decor store, in real time – that’s what this app offers. It’s incredible! It brings ideas and dreams to life in front of the client’s eyes. All of a sudden they can imagine living in that space,” says Anna Stephan, LIV Sotheby’s International Realty agent and local design and staging expert.
To service all of your real estate needs visit livsothebysrealtyca.com.
Originally published by LIV Sotheby’s International Realty, https://www.coloradorealestatediary.com/blog/2019/10/16/sothebys-international-realty-gives-home-staging-a-virtual-upgrade-with-mobile-app/ By Amanda Molitor, PR Manager at LIV Sotheby's International Realty, 303.486.3770